Focuses on the who it’s for: people with email newsletters, and their biggest problem: they’re showing the same call to action for everybody.
Workshop does a great job of focusing on the customer. Starts with a great quote (taken from the customer’s POV):
“My freelance business is plagued by dry spells.”
Moves on to lots of focus on “you”:
“You don’t have time to sort through job boards every day”
Rolex - Copy
Advertising School: Miami AD School, Berlin, Germany
Art Director/Copywriter: Hugo Gstrein
Instructor: Manuel Wenzel
“Even a copy… gives you a distinct feeling”
Great use of the word you:
You need a budget. Gain control of your money.
The headline here is perfect marketing:
Simple question: “Do you use a todo.txt file to manage your task list?” Simple answer: “Then we’re the product for you.”If you have a file called todo.txt on your computer right now, you’re in the right place.
The classic message behind good consumer brands.
Why do I need this product? Because I deserve a break.
This message is what drives a lot of Starbucks traffic (even in a recession): people want to treat themselves to a break.
Brilliant copy on this landing page; speaks directly to the customer and their pain.
You’re building a business, but great design feels out of reach. What if you could design it yourself?
Good example of youvertising: the ad is all about me, the skier.
What do I want? Untracked powder.
How am I going to get there? Black Diamond.