Youvertising

Don't talk about yourself, talk about customers.
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  • Focuses on the who it’s for: people with email newsletters, and their biggest problem: they’re showing the same call to action for everybody.
Visit funneloptimizer.io here.

    Focuses on the who it’s for: people with email newsletters, and their biggest problem: they’re showing the same call to action for everybody.

    Visit funneloptimizer.io here.

    • 6 years ago
  • Workshop does a great job of focusing on the customer. Starts with a great quote (taken from the customer’s POV):
“My freelance business is plagued by dry spells.”
Moves on to lots of focus on “you”:
“You don’t have time to sort through job boards...

    Workshop does a great job of focusing on the customer. Starts with a great quote (taken from the customer’s POV):

    “My freelance business is plagued by dry spells.”

    Moves on to lots of focus on “you”:

    “You don’t have time to sort through job boards every day”

    • 7 years ago
    • #marketing
    • #webdesign
    • #copywriting
    • #advertising
  • likeafieldmouse:
“Gary Lew
”
This is your world.

    likeafieldmouse:

    Gary Lew

    This is your world.

    (via likeafieldmouse-deactivated2015)

    • 8 years ago
    • 1168 notes
  • headvertising:
“Rolex - Copy
Advertising School: Miami AD School, Berlin, Germany
Art Director/Copywriter: Hugo Gstrein
Instructor: Manuel Wenzel
”
“Even a copy… gives you a distinct feeling”

    headvertising:

    Rolex - Copy

    Advertising School: Miami AD School, Berlin, Germany
    Art Director/Copywriter: Hugo Gstrein
    Instructor: Manuel Wenzel

    “Even a copy… gives you a distinct feeling”

    Source: headvertising
    • 8 years ago
    • 149 notes
    • #advertising
    • #marketing
  • Great use of the word you:
“ You need a budget. Gain control of your money. ”

    Great use of the word you:

    You need a budget. Gain control of your money.
    • 8 years ago
    • #advertising
    • #ad
    • #marketing
    • #branding
  • The headline here is perfect marketing:
“If you have a file called todo.txt on your computer right now, you’re in the right place.”
Simple question: “Do you use a todo.txt file to manage your task list?” Simple answer: “Then we’re the product for...

    The headline here is perfect marketing:

    If you have a file called todo.txt on your computer right now, you’re in the right place.
    Simple question: “Do you use a todo.txt file to manage your task list?” Simple answer: “Then we’re the product for you.”
    • 8 years ago
    • 1 notes
    • #marketing
    • #advertising
    • #web
    • #webapps
    • #apps
  • The classic message behind good consumer brands.
Why do I need this product? Because I deserve a break.
This message is what drives a lot of Starbucks traffic (even in a recession): people want to treat themselves to a break.

    The classic message behind good consumer brands.

    Why do I need this product? Because I deserve a break.

    This message is what drives a lot of Starbucks traffic (even in a recession): people want to treat themselves to a break.

    Source: img.ezinemark.com
    • 8 years ago
    • 2 notes
    • #advertising
    • #mcdonalds
    • #marketing
    • #business
    • #fastfood
  • Brilliant copy on this landing page; speaks directly to the customer and their pain.
“You’re building a business, but great design feels out of reach. What if you could design it yourself?”

    Brilliant copy on this landing page; speaks directly to the customer and their pain.

    You’re building a business, but great design feels out of reach. What if you could design it yourself?
    Source: bootstrappingdesign.com
    • 8 years ago
    • #webdesign
    • #advertising
    • #marketing
  • “Customers don’t care about your solution. They care about their problems.”
    — Dave McClure
    • 8 years ago
    • 1 notes
    • #davemcclure
    • #marketing
    • #advertising
    • #business
  • Good example of youvertising: the ad is all about me, the skier.
What do I want? Untracked powder.
How am I going to get there? Black Diamond.

    Good example of youvertising: the ad is all about me, the skier.

    What do I want? Untracked powder.
    How am I going to get there? Black Diamond.

    • 8 years ago
    • 3 notes
    • #skiing
    • #advertising
    • #marketing
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